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InterfaithFamily.com

InterfaithFamily
Newton Upper Falls, Massachusetts United States
Leadership team

Jodi Bromberg, CEO
Heather Martin, COO
Stacie Garnett-Cook, National Director of the IFF/Your Community Initiative

Organization website
Prize category
National/International
Operational
5+ years
Target audience
20s & 30s, Adults, Families, Interfaith, Jewish Professionals
Categories
Advocacy, Interfaith, Jewish Education, Media & Technology

InterfaithFamily.com is the nonjudgmental, comfortable online space for interfaith couples and families to explore Jewish life. In the past five years, more than 4.7 million unique visitors have come to our central web address to learn about Jewish traditions, holidays or rituals; understand Jewish concepts or wisdom to apply to their own lives; read stories of others like them; or find an officiant for their lifecycle events. InterfaithFamily.com is the place where families and couples figure out what “doing Jewish” means for them.

What Jewish wisdom do you use in your work?

InterfaithFamily.com has more than 3,300 pages of content, and one of the central tenets behind creating the website and online resources is about making Jewish wisdom accessible for interfaith couples and families. In fact, if you Google InterfaithFamily and a Jewish Sensibility, you'll find that we have applicable content on most of them! For example, many of our online booklets incorporate Jewish wisdom, such as "Goodnight, Sleep Tight: Bedtime Rituals" (http://www.interfaithfamily.com/relationships/parenting/Goodnight_Sleep_Tight_Bedtime_Rituals.shtml), which discusses a universal parenting challenge--getting kids to bed--through a Jewish lens, or "Shabbat Made Easy" (http://www.interfaithfamily.com/holidays/shabbat_and_other_holidays/Shabbat_Made_Easy.shtml), which discusses the importance of pausing at week's end. Likewise, our blogs, written by directors of the InterfaithFamily/Your Community Initative and other contributors, often bring in Jewish wisdom and concepts, like this blog by Rabbi Mychal Copeland discussing tzedakah (http://www.interfaithfamily.com/blog/iff/tag/tzedakah/) or this blog discussing teshuvah (http://www.interfaithfamily.com/holidays/rosh_hashanah_and_yom_kippur/Elul_and_Spiritual_Do-Overs.shtml).

How does your program work to make that wisdom accessible and directly applicable to your audience's lives?

The website and online resources make the wisdom accessible across many different formats--easy-to-download booklets; stories by our Parenting or Wedding bloggers that offer personal perspectives; videos; and longer form guides. By offering a diversity of different formats, we provide as many online entry points as possible to create opportunities for interfaith families and couples to think about how a particular concept or sensibility might be applicable to their life.

What impact has your program had on your participants?

Quanitatively, our website traffic to InterfaithFamily.com continues to increase--for the first half of 2016, our traffic is up about 20 percent. Last year, for the first time ever, we had more than one million unique visitors to our website; this year, we expect that we will have close to 1.2 million unique visitors. Qualitatively, we regularly hear from users about the important role that InterfaithFamily.com has had on their lives, whether it's to help raise children with Jewish concepts or values; think through challenges in their own lives; or simply become more knowledgeable about what Judaism has to offer. For example, one respondent to our 2013 User Survey said, "IFF provided great resources that helped me figure out how I wanted
to have a Jewish home and raise Jewish children with a non-Jewish partner." Said another, "The material provided in the IFF email newsletters is helpful and inspiring as I am from an interfaith background. I relate to this material and am so happy to see how far people have come in finding a range of what works for them and their families." A third respondent said, "I would credit InterfaithFamily in my exploring conversion to Judaism."

In our 2015 User Survey, undertaken by Rosov Consulting, 81 percent of users with children at home report that IFF's services helped them expand their Jewish knowledge. Overall, 59 percent of users who are not Jewish and 43 percent of users who are reported gaining Jewish knowledge from the website. (The User Survey is attached below in its entirety.) Likewise, 81 percent of respondents said they were either "somewhat" or "highly" satisfied with their experence of using IFF's website.

What have you learned about applied Jewish wisdom that contributes to your success?

We have learned that it's important to talk about Jewish wisdom in as many different ways as we can think of--to create accessible entry points to Jewish life across social media and web platforms.